Creating Value for Community and Society
Supporting the Sustainable Development Goals (SDGs)
Goals and Performance Highlights
Commitment, Challenge and Opportunity
The Company recognizes that operating in the real estate business today is not limited to developing residential projects to meet customer needs, but also requires consideration of the impacts on society, the environment, and surrounding communities in a comprehensive and sustainable manner. Key challenges faced by the organization include maintaining a balance between business expansion and environmental conservation, managing resources efficiently amid energy and material constraints, and meeting the increasing expectations of consumers, investors, and society for responsible, transparent, and accountable business practices.
On the other hand, these challenges present strategic opportunities for Supalai to create shared value by implementing environmentally friendly projects and supporting community quality of life. Examples include developing projects designed according to energy-efficient building standards to reduce greenhouse gas emissions, supporting education and vocational skills development to enhance youth potential, and engaging with various partner networks to collaboratively build resilient and strong communities capable of adapting to future changes.
With this vision and strategic approach, the Company is committed to driving genuine positive change while simultaneously building a solid and sustainable business growth foundation. This will strengthen both the organization and society in the long-term, enhancing opportunities for business growth alongside sustainable development across all dimensions. From a business perspective, the Company expects that its community and social participation initiatives will support sustainable business growth, ensure smooth project implementation, and enhance the Company’s image and credibility with communities and society. At the same time, the Company hopes these initiatives will help improve community vocational capabilities, increase household incomes, elevate basic quality of life, and promote environmental conservation.
Strategies and Management Approaches
Community Engagement and Development
The Company has strategies and operational guidelines under "Supalai Srang Dee" focusing on enhancing the quality of life and sustainably developing the environment of surrounding communities and society. It drives projects that create positive social impact, covering infrastructure development, reducing impact to minimize environmental impact, and strengthening communities to grow robustly alongside the sustainability of the business and society as a whole.
The Company focuses on promoting local employment and procurement, prioritizing the selection of labour, contractors, and entrepreneurs in areas near developed projects to generate income and strengthen the economic resilience of communities. This operation helps reduce impacts from external labour migration, lowers transportation costs, and promotes community participation in the project development process, leading to mutual sustainable growth between the Company and local communities.
The Company recognizes its crucial role as part of the society and communities where it operates. Real estate project development is not solely aimed at meeting customers housing needs but also at creating value in social, environmental, and community dimensions comprehensively and sustainably, amidst complex challenges such as balancing business expansion with environmental conservation, managing limited resources, and responding to higher expectations from consumers, investors, and society regarding transparency and social responsibility. To overcome these challenges, the Company has established clear management guidelines and practices for community engagement and development, as follows:
Guidelines for Community Engagement and Development
Shared Value Creation with Communities
The Company prioritizes project development that not only creates business value but also generates comprehensive value for communities. It promotes environmentally friendly project design according to energy-efficient building criteria, reduction of greenhouse gas emissions, and increasing green spaces within project areas, along with local employment and procurement to support the long-term well-being of communities.
Supporting Education and Youth Potential Development
The Company recognizes that investment in human resources is a crucial foundation for sustainability and thus focuses on supporting educational projects. Development of vocational skills and promotion of youth potential in community areas, such as providing scholarships, organizing skill development training, and creating opportunities to access essential knowledge for career and quality living.
Strengthening Community and Society
The Company promotes activities that enhance the quality of life and build resilience for communities, such as basic infrastructure development projects, community healthcare, support for natural resource conservation, and participation in disaster relief. All these efforts aim to create strong communities capable of effectively coping with economic, social, and environmental changes.
Building Partnerships with Networks
The Company recognizes that creating positive changes for communities and society requires collaboration from various sectors, including the government, private sector, and civil society organizations. The Company therefore focuses on building strategic partnerships in community development projects to exchange knowledge, resources, and innovation, which will help make operations more efficient and sustainable.
Transparent Communication and Engagement
By using a participatory process of Early Engagement Prior to project approval providing opportunities for communities to participate in expressing opinions and reflecting needs, which will help the organization adjust its operational guidelines to align with the actual context and expectations of stakeholders. Community feedback is used to improve project design, traffic plans, and measures to reduce noise and dust impacts, along with the disclosure of responses to comments (Response Disclosure) to the community consistently every time operations are carried out.
With the comprehensive management guidelines and practices mentioned, the Company aims to create sustainable positive changes for communities and society, alongside stable long-term business growth, which will lead to becoming an organization truly contributing to national development. Therefore, the Company has established engagement approaches and actions to respond to the needs and expectations of communities/society, as follows:
Community / Social Engagement Approaches
- Public hearings in the construction area before, during, and After construction
- Interviews, providing feedback in the survey of impacts on communities around the project
- Providing advice, suggestions, and complaints through the Company's communication channels, such as Supalai Contact Center 1720, e-mail, various online media, etc.
Company's approaches to responding to needs and expectations to communities / society
- Human rights policies are established.
- Specify construction duration and traffic routes, and inform stakeholders of unsafe areas/zones
- Installation of signs and symbols to communicate safety in construction work
- There are various channels for receiving complaints from communities.
- Implement community development activities around projects/activities with communities and society/community development, such as infrastructure development (e.g., groundwater drilling, public street lighting, canal dredging, etc.).
- Instilling awareness among employees regarding social and environmental responsibility
Approaches to Sustainable Community and Social Development through Business Processes
The Company establishes guidelines for engagement to sustainably develop communities or address social issues through business processes, which enables the Company to effectively manage negative impacts and appropriately create positive value for communities, fostering sustainable relationships and stakeholder acceptance, and to define operational frameworks and approaches for sustainably addressing social issues through business processes, in alignment with the strategies and operational guidelines of "Supalai Srang Dee" focusing on enhancing the quality of life and sustainably developing the environment of surrounding communities and society. It drives projects that create positive social impact, infrastructure development, reducing impact to minimize environmental impact, and strengthening communities to grow robustly alongside the sustainability of the business and society overall, with a participatory process to develop communities and society.
- Survey areas around the construction site, covering a radius of 100 - 1,000 meters
- Assess and prioritize communities based on area, schools, and government agencies.
- Define operational strategies
- Collect data from surveys, interviews, or public hearings
- Analyze both positive and negative impacts, as well as the interests and expectations of communities and society in all dimensions.
- Design projects based on impact assessment results and community needs.
- Implement various projects and activities that help reduce negative impacts and create positive impacts for communities.
- Foster engagement among employees and other stakeholders to jointly develop local communities.
- Monitor and evaluate the impact management and success of various projects.
- Survey community satisfaction with projects and their engagement with the Company
- Various and easily accessible communication channels are available at Supalai Contact Center 1720 or by e-mail anti-corruption@supalai.com
Stakeholders Directly Impacted
Customers
Positive Impacts
- Receive quality, safe housing in a good environment, with projects that consider the community and the environment.
Expected Impacts / Risks
- If project development lacks good management, it may lead to pollution, noise pollution, or an environment not conducive to habitation.
Employees
Positive Impacts
- Receive welfare and benefits, career development, and cultivation of awareness regarding social and environmental responsibility.
Expected Impacts / Risks
- Heavy workload resulting from continuous CSR initiatives and development projects may lead to work-related stress.
Suppliers / Retailers
Positive Impacts
- Gain business opportunities to collaborate on projects and achieve economic stability through long-term cooperation.
Expected Impacts / Risks
- A lack of standards or transparency in operations may affect business confidence and relationships.
Shareholders / Investors
Positive Impacts
- Receive stable returns from sustainable business operations, and benefit from the Company's positive image.
Expected Impacts / Risks
- If projects are delayed or management problems occur, it may impact financial performance and confidence.
Community / Society
Positive Impacts
- Benefit from infrastructure development, improved environmental conditions, job creation, and enhanced quality of life.
Expected Impacts / Risks
- If impacts are not managed comprehensively, there may be environmental impacts traffic issues, or conflicts with the project.
Government Agencies
Positive Impacts
- Receive cooperation in developing infrastructure and communities, aligning with government policies.
Expected Impacts / Risks
- Failure to comply with laws or regulations may result in legal disputes or credibility issues.
Performance Results
Target Group: communities around Supalai Sense Khao Rang Phuket project
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Primary Areas
- Household group adjacent to the project: 1 household.
- Household group within 100 meters: 30 households.
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Secondary Areas
- Household group within 100-500 meters: 253 households.
- Household group within 500-1,000 meters: 59 households.
- Sensitive area group within 1,000 meters: 19 households.
- Group of government agencies and state enterprises within 1,000 meters: 14 households.
- Group of community leaders in the project area: 1 household.
From the survey, communities showed interest in managing issues directly impacting them, such as traffic, which could affect health and safety. Additionally, communities have expectations regarding the local economy, as well as the care and support for various traditional activities of the community and educational institutions. The Company has used the assessment results and community needs to implement initiatives for community care and development, including:
| Key Issues | Operations | Survey Methods |
|---|---|---|
| Traffic Management | Systematically managed traffic before, during, and after construction by coordinating with relevant agencies, organizing project entry/exit systems, installing signs, and providing staff for convenience, while continuously communicating information with the community. |
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| Community Economic Development | Local employment and procurement, prioritizing the selection of labour, contractors, and businesses in areas near the project. |
The Company supports local employment in project areas, aiming to create job opportunities, distribute income, and strengthen the local economy. It hires contractors for structural work, public utilities, painting, and local labour, which helps reduce the relocation of external workers, minimizes community impact, and promotes local participation, leading to sustainable mutual growth between the Company and surrounding communities. This has created jobs and income for 17 local contractors, with a total contract value exceeding 13 million Baht.
| Performance results for 2025 | |
|---|---|
| Number of persons with disabilities employed by the company: 18 people. |
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| Benefits to the company. |
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| Benefits for persons with disabilities. |
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Beyond employment, the company places significant emphasis on creating a "Supportive Environment" to eliminate physical barriers and promote equal participation. We believe that sustainable development involves listening to feedback from actual practitioners.
The Company shares experiences through the perspectives of "mentors" (Job Coach/Mentor) who work closely with employees with disabilities, reflecting the dedication to care, collaborative work experiences, and the impressions gained from transforming limitations into creative power. Insights from these sentiments have been used to develop appropriate and targeted employee support guidelines, fostering genuine shared pride among all personnel.
Information, Inspirational Stories.
empowering work and shared value creation between the company and employees with disabilities, through a special public relations series that reflects Facebook Supalai Careers:
