Stakeholder Engagement

Stakeholder Engagement

Management of Impacts on Stakeholdersin the Business Value Chain

Supalai Public Company Limited systematically manages its supply chain as a key component of its business strategy, with the aim of strengthening sustainability and operational efficiency across all processes. The Company’s approach covers activities throughout the entire value chain, from upstream to downstream operations.

The Company places strong emphasis on maximizing benefits for all stakeholder groups by analyzing both positive and negative impacts, and designing appropriate preventive, mitigating, and improvement measures. The Company upholds the principles of transparency, accountability, and participation, thereby fostering long-term trust and shared value creation with all stakeholders.

SUPALAI Business Value Chain

SUPALAI Business Value Chain
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Land Acquisition and Funding Sources

Approach

  • Analysis of land, location, and project potential
  • Study of legal and construction regulations
  • Risk analysis of the physical environmental conditions before land acquisition

Stakeholders

  • Investors and shareholders
  • Communities and societies
  • Landowners
  • Adjacent Landowners
  • Government agencies
  • Potential Customers
  • Competitors
Design

Approach

  • Environmental risk and opportunity assessment
  • Designs in compliance with government regulations and customer needs
  • Selection of high-quality and eco-friendly construction materials
  • Obtaining necessary permits from relevant agencies

Stakeholders

  • Investors and shareholders
  • Executives & Employees
  • Potential customers
  • Community / Society
  • Government agencies
  • Suppliers and trade alliances (designers, consultants, etc.)
Procurement

Approach

  • Establishing environmentally friendly procurement policies
  • Selection of suppliers with considerations for human rights, anti-corruption, and ESG principles
  • Supplier evaluation based on ESG criteria
  • Cost and budget management

Stakeholders

  • Investors and shareholders
  • Executives and employees
  • Suppliers and trade alliances (procurers of goods and contractors)
Construction

Approach

  • Fair contractor selection criteria
  • Construction planning to minimize waste and promote material recycling
  • Development of construction processes to ensure safety for workers, communities, society, and the environment
  • Quality control (QC) according to ISO 9001:2015 standards
  • Social and environmental impact mitigation measures
  • Establishing communication channels for community complaints

Stakeholders

  • Investors and shareholders
  • Executives and employees
  • Suppliers and trade alliances (contractors)
  • Neighboring communities
  • Government agencies
Sales and Marketing

Approach

  • Providing complete and accurate information
  • Customer data protection
  • Marketing communication strategies such as advertising, promotional events, and marketing campaigns
  • Customer feedback
  • Preliminary credit assessment for customers

Stakeholders

  • Investors and shareholders
  • Executives and employees
  • Customers
  • Business partners and trade alliances (banks)
  • Competitors
Handover & Ownership Transfer

Approach

  • Pre-handover quality inspection process
  • Customer appointment for house inspection and ownership transfer
  • Facilitating customer services, such as mortgage applications with commercial banks
  • Customer care after ownership transfer

Stakeholders

  • Investors and shareholders
  • Executives and employees
  • Customers
  • Suppliers and trade alliances (Juristic Person, Banks)
  • Government agencies
After-Sales Service

Approach

  • Warranty and maintenance services
  • Customer satisfaction surveys
  • Customer relationship establishment
  • Juristic Person administration

Stakeholders

  • Customers
  • Juristic Person

Analysis of Stakeholders in the Business Value Chain

The Company places strong emphasis on comprehensive stakeholder relationship management. An assessment has been conducted to identify and categorize 11 key stakeholder groups, including employees, customers, shareholders/investors, communities/society, suppliers/retailers, contractors/suppliers, government agencies, external regulatory bodies, banks, media, and industry competitors. This ensures The Company to effectively respond to the needs, expectations, and key issues related to each stakeholder group.

The analysis covers both internal and external stakeholders, taking into account the nature of the relationship, the impacts arising from business activities, and the role of each group within the value chain, whether as beneficiaries or as parties potentially affected by The Company’s operations in economic, social, or environmental dimensions. The Company has also established engagement approaches and communication channels tailored to each stakeholder group, such as internal communication platforms, focus group meetings, opinion surveys, suggestion boxes, corporate websites, email, hotlines, and social media channels. These mechanisms help ensure that stakeholder voices are heard in a comprehensive and transparent manner and that the feedback received can be used to continuously improve The Company’s sustainable business management. In 2025, The Company will continue to communicate and strengthen engagement with all stakeholder groups on a regular basis, with the aim of fostering strong relationships and enhancing long-term shared value.

Analysis of Stakeholders in the Business Value Chain
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Summary of SUPALAI’s Stakeholder Analysis

Stakeholders’ Needs and Expectations
  • Receive good benefits and appropriate compensation
  • Good working environment and safe workplace
  • Career progression and job security
  • Promote employees’ quality of life by supporting a balance between work and personal life (Work-Life Balance)
Engagement
Frequency
Employee feedback through participation in internal organizational surveys
  • Organization engagement
 Once a year
  • Risk management culture
 Every other year
  • Services provided within the organization
 Every time an activity takes place
Meeting attendance In line with the plan
Training and seminars In line with the training plan
Internal communication within the organization through Google Workspace services In line with the plan
Organizing employee activities such as New Year’s parties and social responsibility events In line with the plan
Listening to individual employee feedback Accessible at all times
Communication Channels
  • Company e-mail
  • Company Intranet
  • Company Website
  • Communication via welfare committee
  • Trainings / Seminar
  • Suggestion boxes
  • Online channels such as Line Official, Google Chats
  • Meetings
  • Online surveys
Company’s Response
  • Supalai Fellowship Club
  • Welfare Committee
  • Company policies
  • Announcement of company rules & regulations
  • Announcement of annual appointments / promotions
  • Individual Development Plan (IDP)
  • Development of compensation and benefits
  • Employee training plans at all levels
  • Scholarships, awards, and various activities
  • Employee satisfaction survey regarding the organization
  • Employee treatment policy
  • Safety, occupational health, and work environment policy
  • Human rights policy
  • Consultation and suggestion channels
Stakeholders’ Needs and Expectations
  • Develop knowledge to continuously enhance essential skills for duty performance and digital technology skills
Engagement
Frequency
Receive new employee orientation Upon commencing work
Receive on-the-job training (OJT) Upon commencing work and accessible at all times
Receive training according to The Company’s training plan and other necessary external courses In line with the training plan
Competency Gap Assessment Once a year
Communication Channels
  • Job training from supervisors / mentors
  • Company E-mail
  • Company Intranet
  • Company Website
  • Competency GAP assessments according to the designated timeline
Company’s Response
  • Agile Transformation Program
  • SPALIAN Talks Program (Talks & Share Experiences of SPALIAN Members)
  • New Employee Orientation, where senior management will be one of the speakers to share knowledge with employees, such as experiences, management approaches, career advancement opportunities, company information, etc.
  • On-the-job Training (OJT) by Supervisors/Mentors
  • Communication of various case studies
  • Communication of knowledge on Corporate Governance (CG), ISO, Risk Management
  • Communication of knowledge on The Company’s Digital Transformation (DT) Systems to all employees
  • Scholarships for employees seeking further education at all levels
  • Organizing training/seminars
Stakeholders’ Needs and Expectations
  • Fair practices include task assignment, performance evaluation, reward distribution, etc.
Engagement
Frequency
Providing feedback through internal organizational surveys
  • Organizational engagement
 Once a year
  • Risk management culture
 Every other year
  • Services provided within the organization
 Every time there is an activity
Meeting attendance As per the meeting plan
Every position will have a clear job description Upon commencing work
Employees can submit complaints about unfair treatment through the suggestion box or e-mail; the information is sent directly to The Company executives Accessible at all times
The measurement of Quality Objectives / KPIs / OKRs Monthly / Quarterly / Annually
Communication Channels
  • Company E-mail
  • Company Intranet
  • Company Website
  • Suggestion boxes
  • Online channels such as Line Official, Google Chat
  • Meetings
Company’s Response
  • Supalai Coin Next Application
  • Supervisors informing employees of evaluation results
  • Job description
  • Annual performance evaluation results
  • Human rights policy
  • Measurement of quality objectives / KPIs / OKRs
Stakeholders’ Needs and Expectations
  • Gain knowledge of products/services and project management
Engagement
Frequency
  • Department meetings
  • Project meetings
  • Planning meetings
 As per the meeting plan
Communication Channels
  • Company E-mail
  • Company Intranet
  • Online channels such as Line Official, Google Chat
  • Meetings
Company’s Response
  • Organize meetings / provide training for new products / projects / changes in responsibilities
  • Project Launch Meeting (Brief Sale) led by the Creative Department
  • Weekly / monthly project meetings with the executive team / supervisors involved
  • Projects that organize meetings shall send meeting reports to relevant parties
Stakeholders’ Needs and Expectations
  • Acknowledge the risks and opportunities related to the operations under employees’ responsibility
Engagement
Frequency
Participate in assessing risks and opportunities by attending meetings and conducting ISO 9001 system audits In line with the plan
Participate in assessing the risk management culture of employees at all levels Every other year
Communication Channels
  • Send e-mails or provide information through The Company’s Intranet system.
  • Organize meetings and conduct ISO 9001 system audits.
Company’s Response
  • Send E-mails or share information via The Company Intranet System
  • Risk review by Internal Quality Assessment (IQA) Auditors and Auditees
Stakeholders’ Needs and Expectations
  • Understanding organizational culture to work happily and effectively
Engagement
Frequency
New employees receive orientation and training in the Supalai’s Way course Upon commencing work
Attend internal / external training courses related to work In line with the training plan
Agile Transformation activities In line with the plan
Communication Channels
  • Company E-mail
  • Company Intranet
  • Online channels such as Line Official, Google Chat
  • Training
  • Group meetings
  • Communication materials
  • Application Supalai Coin Next
Company’s Response
  • New employee orientation
  • Organize training according to the plan
  • On-the-job Training (OJT) by supervisors/mentors
  • Supalai Coin Next Award
Stakeholders’ Needs and Expectations
  • Receive communication on The Company’s policies and processes as guidelines for work to ensure compliance with company rules and regulations
Engagement
Frequency

Acknowledge The Company’s policies and work-related documents,
such as:

  • Quality Policy
  • Quality Objectives
  • Quality Manual
  • Procedure, Work Instruction, Code of Practice
  • Employee Code of Conduct and other relevant work manuals
 Accessible at all times
Understand the Agile Competency behaviors expected by The Company Once a year
Internal communication within the organization through Google Workspace services Accessible at all times
Organizing employee activities, such as New Year parties, social responsibility activities, etc. In Line with plan
Listening to employee’s feedback Accessible at all times
Receive training In line with the training plan
Communication Channels
  • Company E-mail
  • Company Intranet
  • Company Website
  • Trainings / Seminar
  • Supervisor / Mentor
  • Meetings
  • Online surveys
Company’s Response
  • Grant access to relevant and necessary information in the information system for all employees
  • Grant access to ISO 9001 standard information to all employees to study The Company’s work processes
  • Process control through system reviews by the IQA (Internal Quality Auditor) team
  • Communicate various knowledge via The Company’s Intranet system
Stakeholders’ Needs and Expectations
  • Enhancing organizational engagement by valuing employees at all levels equally
  • Being assigned meaningful tasks by the organization
  • Receiving comprehensive organizational information
  • Grow together with The Company
Engagement
Frequency
Employees participate in providing feedback through internal organizational surveys
  • Engagement within the organization
 Once a year
  • Risk management culture
 Every other year
Employees are informed of the organization’s developments transparently and equitably through communication channels In line with the plan
Internal communication within the organization through Google Workspace services Accessible at all times
Organizing employee activities, such as New Year parties, social activities, etc. According to the plan
Communication Channels
  • Company E-mail
  • Company Intranet
  • Company Website
  • Communication via welfare committee
  • Suggestion boxes
  • Online channels such as Line Official, Google Chats
  • Supervisors / Mentors
  • Meetings
  • Online surveys
  • Google Workspace services
Company’s Response
  • Communicate The Company’s vision and policies to employees
  • Evaluate individual development plans for career progression
  • Develop compensation and benefits
  • Employee training plans at all levels
  • Scholarships, awards, and various activities
  • Employee satisfaction assessment regarding the organization
  • Employee treatment policy
  • Safety, occupational health, and work environment policy
  • Human rights policy
  • Open channels for employees to participate in providing feedback related to work performance
  • Communicate Company news and movements to employees transparently and equitably
  • Encourage employee participation in providing feedback on various Company matters, both positive and negative
Stakeholders’ Needs and Expectations
  • Receive quality products / services that are safe for living
  • Products are priced fairly
  • Receive timely and accurate after-sales service with complete information
  • Have convenient and various communication channels
  • Receive accurate product and service information
  • Fulfill all terms specified in the contract
  • Property transfer is completed within the timeline specified in the contract
Engagement
Frequency
Receive product information from sales staff who communicate details and provide supporting sales documents When the customer visits / books / signs a sales contract
Pre-transfer property inspection before ownership transfer According to the timeframe set by The Company
Providing feedback and suggestions through the Supalai Contact Center 1720 channel Accessible at all times
Supalai SABAI Application Accessible at all times
The Company’s product warranty According to the warranty period
Communication Channels
  • Quotation and booking agreement / sale and purchase agreement / sales documents in compliance with the law
  • Handover of houses / apartments to customers
  • Phone calls and letters for ownership transfer appointments
  • Customer visit survey / customer booking survey
  • Report repairs / complaints / suggestions / comments through the Supalai Contact Center 1720 channel
  • Move-in details and related manuals
  • Product warranty certificate
  • Supalai SABAI Application
  • Communication and public relations, communication channels with The Company through various media, such as The Company website, project bulletin boards, annual reports, etc.
  • Market research
Company’s Response
  • Supalai Sabai Application
  • Prepare contract documents according to the standards set by the Consumer Protection Board (OCPB)
  • Have a clear process and procedure for handing over houses/apartments to customers
  • Specify the ownership transfer date in the contract and coordinate/appoint the customer for the transfer
  • Have a repair request system and a customer complaint system through Supalai Contact 1720
  • Housing regulations and related manuals, which The Company will provide to customers on the day they receive their document bag and keys
  • Certified with the international standard ISO 9001:2015
  • Conduct customer satisfaction surveys every time a repair is completed according to the issues reported by the customer
Stakeholders’ Needs and Expectations
  • Have convenient and diverse communication channels
  • Provide accessible channels for feedback, suggestions, and complaints
  • Respect consumer rights
Engagement
Frequency
Conducting customer needs surveys to develop products In line with the plan
Customer satisfaction survey after the transfer of ownership (sales, construction, and ownership transfer) 3 months after the transfer of ownership
Customer satisfaction survey after repair notification (construction work) Every time the repair work is completed
Providing feedback and suggestions in general via Supalai Contact Center 1720 Accessible at all times
Supalai SABAI Application Accessible at all times
Communication Channels

  • Customer Visit Survey / Customer Booking Survey

  • Smart Center Staff inquire about customer satisfaction
    • When the customer moves in
    • After the repair work is completed
  • Report repairs / complaints / suggestions through Supalai Contact Center 1720
  • Details of moving in and related manuals
  • Supalai SABAI Application
  • Customer complaint and suggestion channels will be communicated and publicized through various media such as The Company website, project bulletin boards, annual reports, etc.
  • Market research
Company’s Response
  • Establish a policy on customer treatment
  • ISO 9001:2015 certification
  • Call to inquire about customer satisfaction every time the repair work is completed according to the items reported by the customer
  • Prepare contract documents according to the standards set by the Office of the Consumer Protection Board (OCPB)
  • Have a system for receiving repair requests and customer complaints through Supalai Contact Center 1720
  • House rules and related manuals will be provided to customers on the day they receive their document bag and keys
  • Conduct customer needs surveys to develop products
  • Conduct customer satisfaction surveys after the transfer of ownership in sales / construction / transfer of ownership / community services (common area / security services)
  • Conduct customer satisfaction surveys after reporting repairs (construction work)
  • Conduct customer satisfaction surveys after moving in (common area / security services)
Stakeholders’ Needs and Expectations
  • Receive initial assistance in case of a severe disaster
Communication Channels
  • Visit, assist, and coordinate with residents in the project who have been affected by an incident
  • Establish a dedicated incident reporting group in an emergency to acknowledge customer issues, respond to their needs, and communicate progress promptly
Frequency
  • In the event of an incident
Company’s Response
  • Assist residents affected by the incident in continuing their lives during the event, such as providing essential supplies, coordinating housing repairs, etc.
Stakeholders’ Needs and Expectations
  • The Company and employees adhere to ethical standards in maintaining the confidentiality of customer information.
  • Personal data is protected under the Personal Data Protection Act (PDPA), with the information used correctly, appropriately, and in accordance with the purposes disclosed to the customer.
Engagement
Frequency
Acknowledgment of the purpose for using personal data and data retention When customers visit / book / sign a contract
Communication Channels
  • When customers visit the project and when customers book / sign a contract
  • Access to The Company website by stakeholders
Company’s Response
  • The project sales team explains to the customer and asks the customer to sign for acknowledgment.
  • Stakeholders are required to accept the cookie consent form on the website upon access.
Stakeholders’ Needs and Expectations
  • The stock price has increased in value.
  • Dividend payments are made according to the dividend policy.
  • There is good corporate governance.
  • The Company experiences continuous growth.
  • Information is disclosed in a straightforward manner with transparency.
  • There are channels for expressing opinions.
  • Minority shareholders are given the opportunity to propose agendas to directors and questions before the shareholders’ meeting.
  • Shareholders are treated equally.
Engagement
  • Listening to opinions from individual shareholders
  • Annual meeting

  • Disclosure of information

    • Management’s explanation and analysis
    • Annual report and Form 56-1
Communication Channels
Frequency
Annual General Meeting (AGM) of shareholders Once a year
Securities Analyst Meeting Once per quarter
Roadshow both domestically and internationally In line with the plan
Issue a letter to shareholders to propose agendas, questions, and directors before the meeting day Once a year
Company’s Response
  • Investment returns
  • Good corporate governance
  • The Company’s profit and loss statement
  • Receiving comments and suggestions from shareholders/investors
  • Shareholder rights
  • Equal treatment of shareholders
Stakeholders’ Needs and Expectations
  • Disclosure of ESG information (E: Environment, S: Social, G: Governance)
Communication Channels
  • Communication of information in Form 56-1 (One Report)
  • Phone / Website
  • Listed company investor meeting activity (Opportunity Day)
Frequency
  • Once a year
  • In line with the plan
Stakeholders’ Needs and Expectations
  • Environmental practices comply with laws and regulations
  • Construction-related impacts are promptly addressed
  • Business operations support the community and society
  • Support for local products to distribute income to the community
  • Construction is carried out with safety measures, minimizing impact on the community
  • Social responsibility is demonstrated in terms of health and safety
  • Compliance with environmental impact assessment reports
Engagement
Frequency
Participate in providing feedback on the project’s impact on the community Every time a new project is created, or an existing project is expanded
Providing advice, suggestions, or complaints through The Company’s communication channels such as Supalai Contact Center 1720, e-mail, various online media, etc. Accessible at all times
Public hearings are held in the area where construction is taking place Every time a new project is created or an existing project is expanded
Communication Channels
  • Post announcements at the construction site
  • Conduct field outreach to build relationships with the community
  • Conduct surveys on the impact on the surrounding community
  • Listen to individual community residents’ opinions
  • Provide on-the-ground support to the community
  • In case of an emergency, assist in supporting and alleviating the community’s difficulties
  • Line Group for project managers and community leaders
Company’s Response
  • Set construction timelines and traffic routes and inform relevant parties about unsafe areas
  • Establish channels for receiving complaints from the community
  • Community development activities around the project area / joint activities with the community and society / community development, such as improving public utilities (road construction, public street lighting, canal dredging, etc.)
  • Policy on human rights
  • Promote awareness among employees about their responsibilities toward society and the environment
Stakeholders’ Needs and Expectations
  • In the event of an emergency, The Company will assist and alleviate the community’s hardships, such as during flooding.
Communication Channels
  • Employees sign to acknowledge the policy upon starting work
  • Annual report 56-1 One Report
  • Sustainability report
  • All executives report results to the meeting
  • Supalai Contact Center 1720
  • Social media and various public notice boards
Stakeholders’ Needs and Expectations
  • Consider and prioritize the social and environmental impacts that may occur during construction, or any activities involved
Communication Channels
  • Communicate and raise awareness among all employees
  • All employees sign to acknowledge the policy upon starting work
Company’s Response
  • Policy on community, social, and environmental responsibility
  • Prevention of noise, dust, and construction-related impacts
Stakeholders’ Needs and Expectations
  • Share experiences and knowledge with society
Engagement
Frequency
Participate in various activities with The Company, such as internship programs, Open House events, etc. In line with the plan
Communication Channels
  • Conduct joint activities between The Company and universities
Company’s Response
  • Provide opportunities for public and private educational institutions to visit for study tours
  • Contact and coordinate with various universities for study tours
  • Organize various activities by collaborating with universities, such as internship programs, open houses, etc.
  • Internship student admission policy
Stakeholders’ Needs and Expectations
  • Receive fair profits
  • Place continuous orders
  • Grow the business together
  • Share knowledge between departments
  • Communicate and understand customer needs and expectations
  • Have clear communication procedures
  • Have clear criteria for selection and procurement processes
Engagement
Frequency
Supplier Evaluation
  • Before registering as a supplier
 Upon registering as a supplier
  • After delivery of goods or services
 Upon delivery of goods / services
  • Annual performance evaluation
 Once a year
Meetings
  • Monitor project progress
 In line with the meeting plan
  • Platform for stakeholder feedback
Communication Channels
  • Meetings / supplier / store seminars
  • Communicate policy information through The Company website
  • Line Group
  • E-mail and Letters
  • Send e-mails / Coordinate by phone
  • Online surveys
Company’s Response
  • Policy on fair and equitable treatment of suppliers
  • Have contracts and trade terms
  • Provide communication channels to welcome new suppliers or handle complaints
  • Evaluation of stores
  • Bidding according to established frameworks and methods
Stakeholders’ Needs and Expectations
  • Acknowledge The Company’s business operations guidelines
Engagement
Frequency
Signing the Supplier Code of Conduct after being selected in the Approved Vendor List (AVL) or through the annual supplier evaluation Once a year
Communication Channels
  • Send e-mail / confirmation letter / coordinate via phone
Company’s Response
  • Communicate and follow up with suppliers / stores to sign the Supplier Code of Conduct after being selected in the Approved Vendor List (AVL) or through the annual supplier evaluation
Stakeholders’ Needs and Expectations
  • Fair compensation
  • Contract prices aligned with current material and labor costs
  • Ongoing contracting
  • Grow the business together
  • Access to the e-Payment system for timely payment installments to contractors for convenience
  • Share knowledge and promote labor skills
  • Fair and transparent selection and evaluation processes
  • Clear criteria for selection and contracting
  • Communicate and ensure mutual understanding of customer needs and expectations
  • Clear communication procedures
  • Provide and maintain accommodation areas / environment for workers
  • Ensure the quality of life for construction workers
Engagement
Frequency
Supplier Evaluation
  • Before registering as a supplier
 Upon registering as a supplier
  • After delivery of goods or services
 Upon delivery of goods / services
  • Annual performance evaluation
 Once a year
Meetings In line with the meeting plan
  • Monitor project progress
  • Monitor project progress Platform for stakeholder feedback
Communication Channels
  • When signing a contract for a work assignment
  • Project meetings
  • Organize joint seminars between contractors and The Company
  • E-mail and letters
  • Online surveys
  • When there are updates / changes / amendments / additions to the construction details related to the contractor
  • Timelines as specified in the construction department’s guidelines (for both horizontal projects and high-rise buildings)
Company’s Response
  • Organize Focus Group meetings
  • Visit partner establishments to analyze Supply Chain Management practices and ESG sustainability issues
  • Policy on fair and equitable treatment of suppliers
  • Fair contracts and terms for hiring and trade
  • Organizational chart / list of responsible persons for work-related communication
  • Communication channels or complaint handling systems
  • Evaluate contractors based on the criteria and standards set by The Company
  • Organize training to enhance the skills and standards of construction work, including safety and occupational health for contractors
  • Social security rights training for suppliers and contractors
  • Provide restroom facilities for workers at construction sites
  • Provide accommodation for workers in construction worker camps
Stakeholders’ Needs and Expectations
  • Comply with legal / regulatory requirements as stipulated by government authorities
  • Responsibility towards society and the environment
  • Cooperate with government agencies as requested
  • Study and understand municipal laws in the project area to ensure full and proper compliance with legal requirements
Engagement
Frequency
  • Discussion and listening to opinions
  • A forum for stakeholders to express their opinions
 Once a year
  • On a case-by-case basis
 In line with the plan
Communication Channels
  • Notification via e-mail
  • Telephone communication
  • Meeting, clarifying, and presenting reports to relevant government agencies
  • Submitting relevant documents to government officials
Company’s Response
  • Study and training, either internally or externally, in laws related to the business.
Stakeholders’ Needs and Expectations
  • Conduct business with transparency and adhere to good corporate governance principles
  • Strictly comply with the Stock Exchange of Thailand (SET) regulations
  • Operate sustainably, considering economic, social, and environmental aspects
  • Fully comply with the requirements of the ISO 9001 standard
Engagement
Frequency
  • Discussion and listening to opinions
  • Forum for stakeholders to express their opinions
 Once a year
  • On a case-by-case basis
 Accessible at all times
Annual report Once a year
Sustainability Report Once a year
Corporate Governance (CG) competitions Once a year
E-mail Accessible at all times
Publish the quality policy on The Company’s website to ensure employees and stakeholders are informed Accessible at all times
Announce news through the SET Portal Once a year
Organize Focus Group meetings with partners and external experts
Annual ISO 9001 system audit by the certification body (CB) Once a year
Communication Channels
  • Telephone or e-mail
  • Corporate Governance (CG) competitions
  • Announcements via the SET Portal
  • Conducting focus group meetings with partners and external experts
  • Annual Report (Form 56-1 One Report)
  • Sustainability performance reports
  • Annual ISO 9001 system audit
Company’s Response
  • Reporting on sustainable development performance
  • Corporate governance policy and business ethics
  • Compliance with the Stock Exchange of Thailand (SET) regulations
  • Achievements in business and social innovation
  • Demonstrating respect for human rights
  • ESG (Environmental, Social, and Governance) activities
  • Participation in the Innovation Award competition
  • Compliance with certified ISO standards, such as ISO 9001:2015
Stakeholders’ Needs and Expectations
  • Homebuyers applying for loans are customers with the ability to make repayments
  • Customers can apply for loans in their desired amount (low loan rejection rate).
Engagement
Frequency
  • Discussion and feedback gathering
  • Stakeholder opinion forum
 Once a year
  • On a case-by-case basis
 Accessible at times
Communication Channels
  • Telephone or e-mail
  • Organize meetings
Company’s Response
  • Customers applying for bank loans receive a high approval rate, fast processing, and special interest rates.
Stakeholders’ Needs and Expectations
  • Receive information from The Company for public news dissemination
Engagement
Frequency
  • Consultation and feedback gathering
  • Stakeholder opinion forum
 Once a year
  • On a case-by-case basis
 Accessible at all times
Communication Channels
  • Notify via E-mail / Line / Phone
  • Hold press conferences
  • Organize events
Company’s Response
  • Project launch
  • Company roadmap
  • Business performance
  • Various activities / events
Stakeholders’ Needs and Expectations
  • The Company upholds corporate governance regarding competitors and maintains business etiquette.
Engagement
Frequency
Conducting business with good corporate governance
regarding competitors and maintaining mutual business etiquette		 Accessible at all times
Communication Channels
  • Company insights
Company’s Response
  • Policy on the treatment of competitors