Business Innovation for Society and Environment
Supporting the Sustainable Development Goals (SDGs)
Goals and Performance Highlights
Goals
Performance
Commitment, Challenge and Opportunity
The Company is committed to developing and advancing innovation across all dimensions of its business, including product design, services, and operational processes, to support sustainable business growth while creating value for society and the environment. Priority is placed on selecting safe and environmentally friendly materials that holistically enhance consumers’ quality of life, as well as designing functional features that meet real usage needs and developing projects that promote quality living.
At the same time, th Company also continues to face key challenges, including continuously rising consumer expectations, the necessity to reduce environmental impacts from production and resource consumption, and market competition in which differentiation and innovation are critical drivers of value creation.
In parallel, the Company also sees opportunities to leverage its expertise in real estate development and collaboration with various partners to expand innovation to a wider range of target groups. This also enables the Company to respond to industry trends that increasingly emphasize ESG practices and the circular economy. These developments help strengthen competitiveness, create clear market differentiation, and support long-term sustainability for both the business and society as a whole.
Management and Strategic Approach
To nurture an innovation-driven culture, the Company has continuously implemented programs that support and encourage creative thinking. This includes organizing the “Innovation Awards”, which has given employees the opportunity to present internal innovation ideas for more than eight years, as well as Hackathon activities for more than three consecutive years in various formats, such as:
Supalai Hackathon
AB Testing Hackathon
AI Lab Hackathon
In addition, the Company allows employees to form Agile Teams to initiate and develop innovation projects in various areas, enabling flexible and rapid experimentation, generating tangible outcomes, and responding effectively to the needs of customers and society.
These initiatives reflect the Company’s commitment to promoting innovation in a systematic manner and to creating value for both internal and external stakeholders, while driving business growth in parallel with balanced and sustainable social and environmental development.
Stakeholders Directly Impacted
Employees
Positive Impacts
- Gain opportunities to participating in developing new idea, learn innovation and emerging technology skills, and enhance career growth prospects.
Expected Impacts / Risks
- May need to adapt to rapidly changing work processes and may experience pressure related to creative thinking or experimenting with new innovations.
Suppliers / Retailers
Positive Impacts
- Gain opportunities to co-develop solutions or products with the Company, enhancing competitiveness and strengthening sustainability reputation.
Expected Impacts / Risks
- May need to make additional investments to adjust production processes or technologies to meet the Company’s environmental and sustainability requirements.
Shareholders / Investors
Positive Impacts
- Increased confidence in the Company’s capability to create value and achieve long-term growth from innovation that is responsible to the society and the environment.
Expected Impacts / Risks
- If an innovation is unsuccessful or fails to generate the expected returns, it may negatively affect the Company’s reputation, performance, or investment value.
Customers
Positive Impacts
- Receive products and services that support a good quality of life, safe, environmentally friendly, modern, and aligned with customer lifestyles.
Expected Impacts / Risks
- May experience uncertainty in quality or delivery if the innovation is still under development or in an early trial phase.
Government Agencies and External Regulators
Positive Impacts
- Recognize the Company’s commitment to supporting sustainable development, aligning with government policies, and driving the green economy.
Expected Impacts / Risks
- If the impacts of an innovation cannot be clearly controlled or assessed, the Company may face scrutiny or be required to improve its operations.
Communities / Society
Positive Impacts
- Benefit from innovations that help reduce environmental impacts, enhance quality of life, and promote local community participation.
Expected Impacts / Risks
- If an innovation affects the environment or community without proper impact assessment, it may lead to conflicts or long-term mistrust.
