The In-Floor Storage Room Project

The Company continuously promotes and develops innovations that respond to business, social, and environmental needs, particularly innovations within real estate projects that focus on efficient space utilization, consumer behavior, and enhancing residents’ quality of life. One of the Company’s outstanding innovation projects is: The In-Floor Storage Room Project, an innovative concept developed from a study of customer behavior and needs in condominium projects. The study found that many residents face problems due to insufficient storage space in their units, resulting in clutter or the need to store items outside their rooms, which poses risks of loss or accidents. Additionally, many customers expressed a desire to have storage space that is located close to their living units for convenience.

Key findings from the survey revealed that:

• 76.74% agreed that having storage space within the project is beneficial
• 69.77% typically store items in built-in cabinets or boxes
• 44.19% need more than 20 square meters of storage space
• 74.42% want the storage room to be located within 1 kilometer of their residence
• 41.86% are willing to pay an additional fee for a storage room, up to 50% of the room price

In response to these insights, the Company developed the “In-Floor Storage Room” in the Supalai Park Ekkamai–Phatthanakan Project, designing the storage rooms to be located on the same residential floors as customers’ unites, without having to create separate common areas. This enables residents to conveniently, neatly, and safely store their personal belongings while maximizing the use of building space.

The outcomes of the innovation can be categorized into three key dimensions:

1. Social Dimension

• Enhanced quality of life for residents: Customers can store their belongings neatly without cluttering their living space, helping to reduce the risk of accidents, especially in households with children, the elderly, or wheelchair users.
• Improved safety: Reduces the need to store items outside the unit, lowering the risks of loss or theft.
• Addressing real customer needs: Surveys show that more than 40% of customers are willing to pay an additional, reasonable price in order to obtain conveniently located storage space.

2. Environmental Dimension

• Reduced resource duplication: By utilizing certain common areas within the building for additional functions, the project reduces the need to construct separate warehouses or storage facilities.
• Lower travel needs and carbon footprint: Residents do not need to travel outside the building to access storage space, helping to reduce greenhouse gas emissions. The Company calculated that this innovation reduces carbon dioxide emissions by 7,853.21 kg CO₂ per year.
• Optimized space utilization: Implements the Zero Waste Space concept, ensuring that every square meter within the building serves a practical purpose.

3. Economic Dimension

• Increased revenue from additional sellable area: In-floor storage rooms can be offered to customers as an add-on purchase, generating an additional 874.50 square meters of sellable space and creating more than THB 26.24 million in added value.
• Enhanced project competitiveness: This innovation differentiates the Company from competitors by meeting customer needs for functionality and quality of life, rather than focusing solely on unit size.
• Scalable business model: The concept can be replicated in future projects as a model for sustainable living innovation.

The Company believes that creating innovations that consider economic, social, and environmental impacts forms a strong foundation for Creating Shared Value (CSV) and driving long-term organizational sustainability.