Sharing Warmth to Ease the Cold

The “Sharing Warmth to Ease the Cold” project is a social initiative by Supalai, aimed at assisting and alleviating hardships for people living in cold-affected areas, particularly in regions of northern and northeastern Thailand during the winter season.The project’s activities include sourcing blankets, winter clothing, and other cold-weather equipment through donations from employees, customers, partners, and collaborators; sorting and packaging the items according to the target groups, such as children, the elderly, and families in local communities; delivering the items on-site with Supalai teams in collaboration with government agencies, local administrative organizations, or charitable organizations; and conducting awareness and engagement activities to encourage participation from employees and stakeholders. The outcomes of the project include alleviating hardships caused by cold weather for families in the communities, strengthening relationships with local communities and agencies, and promoting employee and stakeholder engagement in social initiatives.